The Raheem Sterling one

Nike - Dream for the next you

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We wanted to bring hope, inspiration and a template for success to the youth of Brent, one of the most impoverished boroughs of London.

So we installed a series of murals across the borough, showing local boy Raheem Sterling's path to becoming the world-class athlete he is today.

This was followed up with a 90" TV spot, narrated by and starring Sterling.