The lockdown one

Tesco

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To celebrate the reopening of pubs in England after over three months of lockdown, we made a tactical ad encouraging people to pop to the pub instead of Tesco.

 

It was the top-voted post on the r/CasualUK subreddit, was shared by @thearchbishopofbanterbury to their 3.5m instagram followers and apparently it was the most effective ad in the whole of the UK in May. Not bad for a quick print ad.